Having an online store offers independence to the entrepreneurs of to sell the products all across the world 24/7. It certainly costs much less compared to the development and maintenance of a brick and mortar shop. With the multitude of options. It becomes hard to decide which specific platform to deploy.
Keeping this in mind, following here are some of the factors to consider which, would be taken in consideration before choosing the right eCommerce platform. (Click to Tweet)
Customization
The most efficient platform will expectantly come with the facility of easy customization, thereby allowing you to modify as per your business. You should opt for platforms which, would provide you with extensive flexibility, including the product display and product information. The more integrated control you will achieve presentation of the products, the more easy it will be to develop an online store which, is unique and user-friendly.
SEO friendliness
Keep note of the fact that; the potential customers should be able to find the online store and thus, choose an SEO-friendly platform. These platforms mostly helps in editing the significant SEO elements like page titles, URLs, alt tags and meta descriptions. It means, you will be able to include searchable phrases and words throughout the store for increasing chances of high ranking on Google.
Cost
There are numerous eCommerce platforms to suiting varied types of budgets. Well, though it would have been tempting for you to chose for the best affordable option but, it’s certainly important to consider the long-term view. Look for a robust platform that allows the scope for growth, thereby enabling you to expand the online store.
Self-hosted vs hosted
Furthermore, you must decide on whether to deploy a hosted or self-hosted eCommerce platform. The self-hosted platform needs you to keep note of the hosting which, is usually managed by the experienced 3rd-party web developers. On the contrary, hosted platforms are being hosted by the platform provider.
Generally, the self-hosted platforms are highly customisable and flexible, thereby providing users with more number of updates, extensive security and proper maintenance.
Additional fees
The features and pricing of the considered platform must not comprise of any additional fees. Some of the eCommerce platforms come with processing fees, setup fees along with the payment gateway charges. Thus, it is ideal to consider all these additional fees, especially mentioned in the terms and conditions being provided.
Video Source : Magento
Well, while selecting an eCommerce platform, there is no such ‘one-size-fits-all’ solution we are being provided with. The platform which is ideal for your company might depend on certain factors including your expansion plans and products to be sold by you. Thus, the next time you are about to choose an eCommerce platform, seek for expert consultation of proficient eCommerce developers and proceed accordingly.
Related Topic : “4 eCommerce Platforms to Consider for Online Store Development”
Source : www.phpprogrammers.com.au
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