eCommerce programmers

Online stores are opening up huge opportunities for retailers to have a bigger area to showcase their products, looking at the limited scope to display their products at the offline stores. Moreover, online stores are surging in terms of popularity as they are the one-stop shopping station, offering multiple brands and products to the customers to choose from. However, owing to the competitiveness in the eCommerce with thousands of retailers leveraging the platform to create their presence in the online,

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Here, are some of the ways to enhance the store layout and appearance that would compel the visitors to purchase. (Click to Tweet)

Create Good Impression in the Landing Page

A landing page of any eCommerce site that is dull and offers limited options is a direct obstacle in the conversion goal. Optimise the landing page to allow the visitors to click-through to a different page, generate leads, or interact with customers. You can even use attractive banners for seeking attention of the visitors, and maintaining the same banner design in the landing page to make the experience of the customers consistent.

Simple Categorisation of Products

You may offer thousands of products of different categories, but always try to make navigation convenient and fast using precise labels. More product offerings means more people visiting your site, but very less will make the final purchase if they cannot find out the product. So, keep names simple and categorise products according to the purpose making things easier to find out by the customers .

Assign Unique Names

As competition in eCommerce is immense, try to be outstanding by creating unique names for your unique or trademark products. But to promote the purpose of your products, mention all features in the descriptions. You have some of the distinct products but unless you mention about them to the customers in impressive way, you are not going to get their attention.

Make Product Appearances Look Live

Use original photographs of your products but try to provide high quality images. You may use images of products, showing what the products will actually look like in different ways. Take photographs of the products showing the situations where products can be used.

Provide Exclusive Promos and Discounts

Customers love promos and discounts offers more than anything. So, displaying banners for the discount offers, coupons and promos can help in catching the attention of the visitors inevitably.

Use Clickable Banners

Keep it simpler for the visitors to always return to their homepage. So, you need to use logos and banners that are clickable and links the users directly to the home page. This ensures that organic traffic is boosted enough and make people glued to the website for longer.

As you can see, there are numerous ways to attract the customers but the main point is to be creative yet simple when it comes to website presentation, navigation or product visualisation. Now, when you know some of the exact ways to make your store beautiful and more useful to the customers, then go ahead and modify your store. You can seek the assistance of PHPProgrammers, a premier Magento development company in Australia, having hands-on experience in eCommerce website development and modification for years.

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Having an online store offers independence to the entrepreneurs of to sell the products all across the world 24/7. It certainly costs much less compared to the development and maintenance of a brick and mortar shop. With the multitude of options. It becomes hard to decide which specific platform to deploy.

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Keeping this in mind, following here are some of the factors to consider which, would be taken in consideration before choosing the right eCommerce platform. (Click to Tweet)

Customization

The most efficient platform will expectantly come with the facility of easy customization, thereby allowing you to modify as per your business. You should opt for platforms which, would provide you with extensive flexibility, including the product display and product information. The more integrated control you will achieve presentation of the products, the more easy it will be to develop an online store which, is unique and user-friendly.

SEO friendliness

Keep note of the fact that; the potential customers should be able to find the online store and thus, choose an SEO-friendly platform. These platforms mostly helps in editing the significant SEO elements like page titles, URLs, alt tags and meta descriptions. It means, you will be able to include searchable phrases and words throughout the store for increasing chances of high ranking on Google.

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Cost

There are numerous eCommerce platforms to suiting varied types of budgets. Well, though it would have been tempting for you to chose for the best affordable option but, it’s certainly important to consider the long-term view. Look for a robust platform that allows the scope for growth, thereby enabling you to expand the online store.

Self-hosted vs hosted

Furthermore, you must decide on whether to deploy a hosted or self-hosted eCommerce platform. The self-hosted platform needs you to keep note of the hosting which, is usually managed by the experienced 3rd-party web developers. On the contrary, hosted platforms are being hosted by the platform provider.

Opencart ecommerce

Generally, the self-hosted platforms are highly customisable and flexible, thereby providing users with more number of updates, extensive security and proper maintenance.

Additional fees

The features and pricing of the considered platform must not comprise of any additional fees. Some of the eCommerce platforms come with processing fees, setup fees along with the payment gateway charges. Thus, it is ideal to consider all these additional fees, especially mentioned in the terms and conditions being provided.

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Well, while selecting an eCommerce platform, there is no such ‘one-size-fits-all’ solution we are being provided with. The platform which is ideal for your company might depend on certain factors including your expansion plans and products to be sold by you. Thus, the next time you are about to choose an eCommerce platform, seek for expert consultation of proficient eCommerce developers and proceed accordingly.