A Closer Look On The Strategies Of Conversions For eCommerce Site

A considerable percentage of purchases takes place after a customers spend their first 30-40 minutes of a shopping session after browsing through the internet. They usually get converted after investing a lot of time on browsing different sites to choose the best one and then ponder over each and every facet of the site before making the final purchase. While conversions rate is the measurement of the profitability of eCommerce sites, its is also like the yardstick for determining the experience of their customers on the store. So, retailers at the first place, seek for effective conversion boosters for their websites. Even those built with Magento, the leading eCart solution looks out for best Magento web developers with excellence in eCommerce strategies to convert maximum visitors.

Here find out some of the effective conversion strategies for Magento and other eCommerce sites. (Click to Tweet)

Optimisation of page speed

Web page speed matters a lot, especially when the visitors are impatient ones and there are a lot of similar shopping websites strolling in the search engines for them. Page loading issue marks your website as a slow one, wrecking the user experience at the first stance and subsequently lose customers to your site. Thus, ensure that the version of the eCart solution you are using is up to date and optimises the web performance better.

Showing up high quality images and videos

While product images are the vital element of online shopping site and drives the visitors to go for final purchase. Where everything is felt virtually, a high quality image is the only resort to let customers know and perceive what they will be actually getting. Since additional details are better for user experience and images have their own limitation in fully demonstrating how a product will look when used, quality videos can be shown with each products.

Providing one page or swift checkout

Even though it is the climax of every shopping experience, it is the key turning point of the shoppers where they can either leave or go ahead with payment. An exorbitant checkout process with time-consuming steps turns down even the most interested buyers. This result in high rate of cart abandonment with loss of revenues. Hence, considering the need for speed at the checkout stage, you need to integrate simple one-step checkout extensions in your store, such as Checkout Pro, OneStepCheckout.

Supporting reliable payment gateways

Offering multiple payment gateways benefits directly the site owner by catering to the needs of a larger audience base. Retailers deploying powerful eCommerce platforms are thus recommended to integrate different payment gateways like PayPal, Stripe, Authorize.Net, and support all forms of credit card/debit card/e-wallet payments. This will help them in winning over even those customers, who they have otherwise lost to competitors.

Video Source : Magento

Live chat support

eCommerce site sometimes lose out few customers when they could not find answers to any of purchase related queries. To avoid losing out customers for this minute reason, integrate a live chat system as a part of your customer services where you or your backend admin will be available to the customers for any queries or issues.

Whether retailers agree or not, the key reason behind lower conversions is the drawbacks in different areas of their stores that turns off or displease them. Thus, you need to work on these strategies to drive conversions and PHPProgrammers, a distinguished eCommerce development company in Australia will be happy to be your helping hand.

Source : www.phpprogrammers.com.au

Things About ZenCart: Unexcelled platform For eCommerce Site Development

Choosing a perfect eCommerce platform is hard, especially when there are huge number of powerful eCommerce platforms strolling around. While one platform may be the fitting one for one type of business, it may not be the appropriate foundation for other types of business. Besides, there are many aspects that should be thought about before choosing a competent eCart platform for instituting an eCommerce site.

Zencart is one of the most easy-to-use eCart application at present that is helping retailers in different categories of businesses to have vibrant websites for selling things online. So, let’s explore why ZenCart development is contemplated as the art of eCommerce which helps in developing online stores in the plain-sailing manner.

Easy installation

ZenCart has an extremely easy installation procedure. It is like an one-click easy process. It comes with a native web-based cart installer which checks the database and other requirements of the server for installing the ZenCart. Developers too prefer it because it guides them systematically throughout the installation process of the store. While each steps of installation is documented precisely guiding you on how to use, the tool for installation uses the basic information of the store and helps in quickly setting up the store.

Absolute control

ZenCart’s biggest advantage is that it empowers the merchants to control their store completely. They can not fully customise the store as per their business nature and needs, but also provide the freedom to the retailers to host their store on any server. Further, it is comes with localisation feature which will help you to sell things of your store in specific locations that require disparate tax rates, currencies, shipping and payment options, and language. Thus, you get full-fledged hold over the creation of the store as per your requirements.

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Customer management

Managing the customers and their vital information is pretty straightforward in ZenCart. It supports agile customer management in the store, which helps the customers to find out products and place order smoothly. Each and every information are stored securely in the database so that the next time they login, they did not have to put in every details once more. It even helps the store owners to communicate with customers on regular basis and notify them on new offers and deals.

Ease of administration

Administration system in ZenCart offers seamless management of the store by the store owner and high in security support. Its panels for merchant’s login and registration are protected with password. Through ZenCart’s admin panel, the administrator or the owner can handle every aspect of the store smoothly including product pages view, image sizes, customer details and so forth.

Supports third party modules

ZenCart is one of those very few that empower the eCommerce developers to create third party modules that can integrate with the ZenCart store fully. One can even download any type of module from the its official section of downloads.

The bottom line is ZenCart is becoming one of the most preferred eCart solution for businesses because of comprehensive benefits which makes development and management of an eCommerce store simple smooth. Get hired our team of adroit ZenCart developers at PHPProgrammers, a Sydney based eCommerce development company if you are looking ahead to make your business go online.

Source : www.phpprogrammers.com.au

5 Key Ingredients For Creating An Outstanding eCommerce Site

Despite the advancements in web development technologies, creating a great online store still remains a challenging task for entrepreneurs and retail businesses. To create an extraordinary store, prioritising both functionalities and website appearance. Every online merchant now realises the relevance of a professional as well as an appealing website to survive in this era of hypercompetition. Thus, you need full-fledged assistance from an esteemed company that is expertise in all types of eCart solutions to make a fully functional and mesmerising online store. PHPProgrammers, being one such experienced Magento development company in Australia can help you in the same.

Navigation option

Menu options of your website must be categorised well to provide the customers with the convenience of finding out anything they need from the lot. The navigation options must be such that customers get an instant access to any content of the site website. Navigating through the website must be made as simple as easy, or in case any procedure involved multiple steps, then make sure there is quick links or back button to the main pages. This prevents users from being lost on the site.

Trusted payment gateway

Make sure that your exclusive online shop has most reliable and trustworthy payment gateway for facilitating online transactions. This gives an assurance to the users that their personal financial information is on the safe hands and uplifts your site’s recognition as an eCommerce site by its credibility.

Quality content

In the world of online business, or eCommerce, content rules! This is the age of advanced web services where nothing but relevant and quality content are indispensable for a great site. Further, meaningful and quality content plays a key role in elevating the site’s visibility in the search engines by increasing its rank.

Upselling & Cross-selling feature

Upselling means displaying products on the website that are of higher value but exactly what customer was searching or implies suggesting similar products with more add-on features. On the other hand, cross-selling is promoting side by side an related or complementary product (like a back cover with a phone) so that customers need not have to search for it separately. Any eCommerce site must bear this feature of highlighting upselling and cross-selling products by default as it contributes to more sales.

Social media integration

Social media has been altering the scenario of online shopping significantly where customers are discussing openly their experiences about the product. Many potential buyers value such public opinions more than other marketing efforts.Thus, website’s integration with social media has become one of the vital requirements owing to the increasing trust of people on online reviews and recommendations.

In today’s world, where competition have become evident, you need to create your online store attractive, feature-packed and user-friendly to stay ahead in the game. It is crucial for your store to bring in compact features and present the best shopping centre to the customers.

Source : www.phprogrammers.com.au

Why Laravel Rules As A Prominent Web Application Framework

While there are ample of open-source PHP frameworks deployed for the development of web applications by following MVC architectural pattern, there has been exceptional rise in the acceptance of Laravel framework. Its popularity has grown widely amongst all other dynamic PHP development frameworks, including Symfony, Yii 2, CakePHP, Zend, CodeIgniter. Extensive features and enhanced reliability are the key reasons for developers to leverage Laravel, there are many more to consider. Take a look.

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Default application structure

Laravel comes with a default application structure which is highly appropriate as a starting point for the development of either small or large-sized application. So, you can organise and create your application easily the way you like.

Routing system

With the help of Laravel, web developers easily approach to the process of routing. You can trigger a route in the web application with enough flexibility and good control for matching with the URL.

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Pagination

Pagination is one of the most daunting task, but Laravel does that swiftly. It can quickly create a powerful range of links that is based on the current web page. Moreover, the generated HTML is found to be fully consistent with CSS framework.

Caching

Caching implies storing data temporarily so that it can be retrieved quickly upon request later on. This reduces the time invested in accessing the database or any other services considerably. Laravel comes with caching ability which is effective in making the web application responsive and act faster.

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Blade templates

Blade is a light yet powerful templating engine that comes with Laravel. It is highly unlike of other PHP templating engines which does not restrict the developers from using any simple PHP code in their views. In fact, all Blade views are made into a simple code which are cached till they are revised. Thus, Blade adds up zero overhead cost to the application. Blade templates use .blade.php extension and are stored in a common directory.

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Authorised framework

Laravel is one of those platforms that make authorisation of applications built too simple. Developers spend a lot of time in writing a proper authentication code. But, incase of Laravel where everything is configured in an explicit way. The configuration file contains different documented options that are used for modifying or adjusting of authentication services.

While these are most prominent features of Laravel framework, there are more to mention. With each version, this PHP framework comes with newer features and more additions to its functionality. So, if you are not using this framework for your business application, you are surely missing out something ingenious. Get our team of excelled PHP developers hired from PHPProgrammers, a renowned web development company in Sydney and deploy Laravel for your upcoming web application or modifying the existing one.

Source : www.phpprogrammers.com.au

What Customers Actually Anticipate While Buying Things Online

Being an online retailer selling things online is pretty difficult if you do not know what your customers need or what they expect when they visit your site. To accomplish success in this era of competition, eCommerce retailers need to learn about the expectations of customers, changes in their shopping behaviour and subsequently provide their quality shopping experience. However, with our Magento web development services at PHPProgrammers, you can be assured to incorporate the features that meet up the expectations of the buyers.

Here are some of the usual anticipations of online buyers whenever they visit a shopping site.

Loading speed of the site

The loading time of the page is seemingly a great part of every eCommerce site as most buyers turn anxious or impatient. Most of they demand a rich user experience in the site in terms of site’s responsiveness, reliability, user-friendliness and also the speed. So, clearly, if they do not get a quick response from the site and it takes time to load, they will simply switch away to other alike stores.

Navigation and search

Buyers want to find out what they need right away and effortlessly. So, you need to empower them with swift in-store search options to allow them to seek and find their products without a hassle. The prominence of navigation and search box on your website play a significant role in influencing the final purchases by the visitors. The more conveniently they get a product on a site, the more is the chances of it being added to the cart.

Interactive website

This one is another key factor for pulling out more customers. Most of them are enticed by a creative, well organised, and interactive store. Appropriate information, good layout of the pages and interactive tabs to keep them engaged on the site throughout their shopping experience enhances the perceived value of your online store. This increases the trustworthiness of your site making it more reliable for the shopaholics.

Product pages

The product pages of an eCommerce site are paramount for transferring visitors to buyers and increasing conversions. The most crucial aspect for every products page is its clarity and simplicity. Clear and vibrant images, explicit detailing of the products and its features are likely to give a vivid imagination of the product being actually viewed in a physical store where buyers could actually see and touch the product. Thus, they have a mere expectation that the products that they are seeing on screens are exact they will be receiving lately for which make sure your product pages are built precision and clarity.

Apart from these, there are various other expectations of customers too. Like check-out procedure should not be lengthy, streamlining account registration process, multiple payment options and other, to make sure that each and everyone visiting your site does not return empty handed.

Source : www.phpprogrammers.com.au

6 Smart Tricks For Preserving Your eCommerce Customer Base

A business is said to be prospering well if it has a happy and satisfied customer base. Happy customers are the ones that keep on visiting you whenever they need something. So, this rightly establishes the saying that happy customers are your best advertisers. The more satisfied and contended your existing customers are, more they are likely to recommend your products to others. Nowadays, eCommerce sites have become a prominent channel for retail sales because of the emergence of suitable development platforms like Magento. Thus, keeping customers of those online stores happy and retaining them to gain new customers is equally important.

PHPProgrammers, being a Magento development company in Australia, knows well struggle of eCommerce business to get customers from the online traffic, especially when there are hundreds of similar category of stores showing up in the search engines. So, here are compiled 5 smart strategies for eCommerce stores to retain their customers. (Click to Tweet)

#1 Personalisation

Once a customer has made purchases from your site, then use every single personal detail as an opportunity to connect to them afresh. Dropping in a personal thank you message on their number, or an email with a great welcome message to become a part of your business, can do wonders in winning the hearts of the customers.

#2 Site performance

The performance of the website, its loading speed and navigation works as a crucial metric for retention of customers. If the audiences visiting your site leaves immediately because it is taking a longer time to load, then you cannot expect them to become your loyal customers. Thus, ensure that a super fast and well-organised website enhances the experience of the shoppers on your site and compel them to visit again and again.

#3 Loyalty/rewards programs

Although loyalty schemes or rewards programs are the old conventional tactics to retain back the customers, they are still the powerful measures to do so. Unique loyalty schemes and rewards influences buyer behaviour and make the brand more popular as loyalty of existing customers is measured based on the actions like referring a new friend, giving a review, signing up of a newsletter, and so forth.

#4 Essential customer support

Providing all round customer services is one of the keys to sustain the customer base. Customer support services implies listening to them whenever they are in need and providing appropriate solutions to any problems during and after the purchase. Thus, incorporate Live Chat, toll-free numbers or helpdesk email ids on your website to offer 24*7 customer support services.

#5 Social engagement

While a mass majority of the population is actively involved in one or two social media networks, it is perhaps one of the easiest way to retain customers. You can stay in connected with your customer on daily basis through your own social profile, share with them your latest offers, and can also ask your happy customers to share good feedbacks on their shopping experience with you. Through word of mouth marketing, you can not only retain your loyal customers but also reach out to more new customers.