A business is said to be prospering well if it has a happy and satisfied customer base. Happy customers are the ones that keep on visiting you whenever they need something. So, this rightly establishes the saying that happy customers are your best advertisers. The more satisfied and contended your existing customers are, more they are likely to recommend your products to others. Nowadays, eCommerce sites have become a prominent channel for retail sales because of the emergence of suitable development platforms like Magento. Thus, keeping customers of those online stores happy and retaining them to gain new customers is equally important.
PHPProgrammers, being a Magento development company in Australia, knows well struggle of eCommerce business to get customers from the online traffic, especially when there are hundreds of similar category of stores showing up in the search engines. So, here are compiled 5 smart strategies for eCommerce stores to retain their customers. (Click to Tweet)
#1 Personalisation
Once a customer has made purchases from your site, then use every single personal detail as an opportunity to connect to them afresh. Dropping in a personal thank you message on their number, or an email with a great welcome message to become a part of your business, can do wonders in winning the hearts of the customers.
#2 Site performance
The performance of the website, its loading speed and navigation works as a crucial metric for retention of customers. If the audiences visiting your site leaves immediately because it is taking a longer time to load, then you cannot expect them to become your loyal customers. Thus, ensure that a super fast and well-organised website enhances the experience of the shoppers on your site and compel them to visit again and again.
#3 Loyalty/rewards programs
Although loyalty schemes or rewards programs are the old conventional tactics to retain back the customers, they are still the powerful measures to do so. Unique loyalty schemes and rewards influences buyer behaviour and make the brand more popular as loyalty of existing customers is measured based on the actions like referring a new friend, giving a review, signing up of a newsletter, and so forth.
#4 Essential customer support
Providing all round customer services is one of the keys to sustain the customer base. Customer support services implies listening to them whenever they are in need and providing appropriate solutions to any problems during and after the purchase. Thus, incorporate Live Chat, toll-free numbers or helpdesk email ids on your website to offer 24*7 customer support services.
#5 Social engagement
While a mass majority of the population is actively involved in one or two social media networks, it is perhaps one of the easiest way to retain customers. You can stay in connected with your customer on daily basis through your own social profile, share with them your latest offers, and can also ask your happy customers to share good feedbacks on their shopping experience with you. Through word of mouth marketing, you can not only retain your loyal customers but also reach out to more new customers.
Apply these tricky ideas if you too owns a eCommerce store and are worried about how to retain back your hard earned customers base.
Related Topic : “Why Magento is Appropriate To Spur Up Online Businesses”
Source : www.phpprogrammers.com.au
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