Getting A Magento Store? Don’t Miss Out These Features

eCommerce is the current trend and you need to grasp it!

While none of us can deny the unprecedented impact of eCommerce in today’s business world, your retail venture too needs a compelling online store to stay in the game.

And if there’s one platform that can help retailers do so then Magento it is! The most robust, multifaceted and far-reaching eCommerce platform known. Preferred by many eCommerce web development companies when it comes to developing a big eCommerce site with complex elements, Magento is clearly trending in.

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“With over 250,000 merchants worldwide using Magento to power their online business, it’s important to take a step back and analyze how a platform of this magnitude delivers across several key areas of an eCommerce business.”

The number of Magento developers in Australia has also grown significantly in all these years and here we, PHPProgrammers bring out the list of things or features you need to take care of in your new eCommerce store if it’s built with Magento. We are a leading company for Magento development in Sydney, having our team of seasoned Magento developers in Melbourne and across Australia who is highly capable of creating world-class eCommerce solutions for diverse businesses.

#1 Higher site/page load speed

Online buyers are the most impatient humans! So, if your site is taking more time to load, you’re out of the race because there are so many other lucrative sites offering the same kind of products. So, the first thing you need to give attention to your eCommerce site is its loading speed deploying all the speed-test tools, and then fixing all the glitches found it. Also, decreasing the loading speed can drastically boost conversions.

#2 Photos and videos of HD quality

High definition photos and videos are must-have for your eCommerce site because that attracts the visitors most and tempt them to click on the Buy button. Images of low quality also present you as an unprofessional retailer. So, make sure you provide the best quality of product images to your Magento agency in Sydney when you ask them to develop your site.

#3 User-effective and responsive search

Make sure that the search field of your website is effective enough to give out the most relevant and desired responses to the shoppers when they type the keywords. Besides, there has to be a great feature to allow them to filter their searches, applying more than a number of criteria. Apart from that, the search function has to be coupled with the power of recognising root words, auto-correction, and more predictive with keyword suggestions.

#4 In-store availability of products

Well, this is crucial to provide your buyers with complete information about what you’ve got. Showing off the quantities of products in stock, and also that of different colour and size variations is also a major factor of conversion.

#5 User-generated authentic reviews

This is vital to raise the trust parameter of your eCommerce store, as the user-generated reviews, ratings (obviously the positive ones) on the products gives a lot of assurance to the next buyers about their quality and usefulness. So, while you build up your eCommerce store, make sure, every product page has its own separate segment for accommodating customers reviews.

#6 Special offers

Who does not want to be treated as special? We are sure your customers want to be! So, get your Magento store filled with flash sales, special offers, discount coupons of every purchase and repurchase loyalty points! There are a lot of things you can offer in Magento site and yes, there are plugins for that like Special Promotions Pro, Magento Daily Deal, Aheadworks Gift Card & Certificate.

Video Source : Magento

That was it!

If your truly want to get ahead of other peers in this game of eCommerce, then you need not just a good online store, but a powerful, feature-packed that has the potential to retain the attention of every visitor and insist them to keep visiting again. Magento is capable of providing that. But, you surely need the hands of the best eCommerce web development services and our excelled team of Magento developers in Sydney can assure you that.

Want to know how? Have a look at our latest blog : “Small Business Owner? Get Magento Online Store! Read to Know Why”

“Magento Development Is More About Its Extensions!”

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Magento eCommerce: What Makes it the Superior eCommerce Platform

No company comes with the same business requirements. Though, there are many which, sell online, however, it is very unlikely that even any two of them will be having the exact same needs. Thus, it is important to deploy an eCommerce system which, is flexible and robust. Addressing this phenomena, Magento comes with a series of best-in-class features which, reflects greater scalability, expandability and flexibility. (Click to Tweet)

Here, we are considering an eCommerce platform which, truly highlights a framework system that provides you with the freedom of shaping it completely as per the specific needs.

# Huge knowledge base and professional technological support

Magento developers have the ability to deploy the best-in-class features of this platform for serving diverse needs of the users. Openness and flexibility of this system is an ultimate outcome of a seamless work process after its acquisition by eBay. It typically stayed as one open source platform and also enjoys the huge amount of expertise of a large eCommerce platform. Though, it recently have been made independent of eBay, however, it’s extremely loyal and strong developer community that has evolved before the acquisition is still feasibly working on the development.

# The Leatherman of Online Business

The system comprises of an excellent administrative area that offers you the possibility of modifying everything as per the needs including product categories and features or content meant for different customer groups. It is capable of handling a series of things and is a robust platform.

# Impressive Responsive Design

You can certainly tailor the appearance of Magento store as per specific business expectations. Since a typical template would not hugely add much to the brand’s value. Make sure of the fact that, it doesn’t require to have sound technical expertise for deploying this platform, as it provides nearly thousands of customizable templates which, are absolutely free.

Moreover, another core feature is; responsive design. There are a number of options available on the market which, have forgotten to modify the most current market requirements. Since the year 2014, many people have started to use Internet on smartphones and tablets and because of this reason, Magento features extensive responsiveness.

Video Source : Magento

Apart from the aforesaid, Magento provides you with full-fledged security, support towards SEO, wide array of product information and many more. Moreover, being the most advanced platform, it also aid in driving out the signs of vulnerability by uploading patches. On a concluding note, with Magento, you will be able to reveal the errors quickly and make the modifications actively, thereby avoiding the occurrence of future problems.

Want to know how? Have a look at our latest blog :

“Enrol Magento Developers Drive Coherent eCommerce Development”

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6 Inherent SEO Measures To Boost Ranking Of eCommerce Site

In this epoch of online trade and commerce, an eCommerce site has becoming a basic necessity for every retail business. However, getting traffic from search engines is bit challenging as there is already a swarm of other retail online stores competing against each other to ride to the top position in the search engines. SEO comes as an ultimate resort to those battling eCommerce sites helping them to optimise their visibility or rankings on the popular search engines like Google.

PHPProgrammers, being an preeminent eCommerce development company, houses a team of proficient Magento developers in Melbourne who have mastered some effective SEO techniques for eCommerce sites. So, below enlisted some proven techniques of SEO recommended by our developers for every eCommerce site to increase visibility.

#1 Appropriate placing of header tags

Header tag being that HTML element which defines the title and heading of the content is basically used for maintaining a flow of the content and gives a glance of what is in the content. There can be used numerous header tags like H1, H2, H3 depending on the content in the site. When they are used with relevant words and proper flow, it creates a great impression of your site.

#2 Use ALT attributes for image tags

The search engines are not capable of decoding images and so eCommerce sites, where images are a core part are advised to include ALT attributes for their product images with very precise yet complete information.

#3 Optimise site URL with keywords

Try to make your website’s URL rich with keywords so that it gets easily optimised and gets higher rankings in the search engines. Platforms for eCommerce development, especially Magento have their own SEO feature that helps in creating search engine friendly and keyword rich URLs.

#4 Create a flat site structure

Organise the pages and product categories of your site in a flat site structure for making your silos clear and obvious to the buyers and search spiders. A flat structure places content in a way that is can easily found by visitors search engines. Unlike other deep structure, it does not bury or hides your content under different subcategories.

#5 Use of Breadcrumbs

Breadcrumbs are the trail of other site’s links that appear on the top of the pages. They show the hierarchy of different categories or subcategories of the site whenever the one rests on a page. Thus, using breadcrumbs let users visit other categories while resting on one page with just a click. This reduces bounce rates, enhance conversions and gives your site a better chance to earning traffic and sales.

#6 Integrate with social media

As it is obvious that a majority of the people are now engaged and active on social networking sites, try implementing the social sharing feature on your site. By optimising your site’s visibility on the popular social media platforms, your site’s visibility on search engines will get a major upliftment.

Optimising site has become a crucial part of online marketing where every business is investing open-handedly just to sustain their position. However, it is still not enough. You need to work for site page’s visibility from the time it is built to make it significant and top trending site on search engines.

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Getting Right Product Pages For The Success of Web Stores

Digital marketing is all about driving traffic to your store and converting them into customers. The main gateway to convert traffic into sale is the product page. Thus, having a right product page that is oriented to drive sales by attracting sales by incorporating eye-catchy images, precise content for product descriptions and sometimes even customers’ testimonials. Magento is an excellent open source eCommerce platform that is offering class online solutions for businesses of diverse nature at present. With the help of a right team of Magento developers, who have sound knowledge of the platform and are experienced enough to create appropriate product pages that are capable enough to convert.

Take a look at some of the effective ways to structure the highly responding product pages of your website.

Put an appropriate product title

The first thing that every visitors see after visiting the product page is its title to know what actually sell. Your product page should be created with proper title tags, to highlight your offerings and make them highly visible to the visitors.

Use of appropriate keywords

Search engine friendliness is highly necessary for achieving higher rankings of your website, especially your products. However, you should be careful not to let keywords affect the title tag of the product pages. Be wise enough to choose those keywords which can probably draw the attention of the ones visiting your site and successfully convert them into customers.

Be specific while structuring product page URL

While developing the online shops, developers should first focus on devising the URL structure of the product pages. With many people all over the web searching for your products, none of them can actually get to your web page unless your URL is indicative enough, like bears the name of the product. It is thus often suggested to optimise the URL of the page by using the name of the product or the brand to help audiences reach your product page faster.

Use of clear images

People will be convinced enough you to buy from you only after they can get a real-time shopping experience from your website. So, make sure you are using high-resolution images for representing the products in the pages, that are well enough to highlight all the exterior features, colour, texture quality of the products. Also, try providing multiple images of the product from different angles to show all their finer aspects.

Video Source : Magento

By far, you have become aware enough about what actually draws visitors to an eCommerce site and how product pages need to build to convert enough. PHPProgrammers, an established and successful web development company in Australia, is housing a seasoned team of eCommerce developers, especially Magento who can help you to live up to the expectations of having effective and right product pages.

Liked this blog? To know more about Magento eCommerce development, read this

“Why Companies are Leveraging Magento For Growing Online Business”

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How to Escalate Sales in Magento Sites with Seamless Checkout

Websites abandonment is a usual phenomenon in eCommerce and online retailers are struggling hard to find out appropriate measures to hold back customers who abandon their carts, despite adding items to them. Checkout is one of the sole reason that deliberately causes customers to reconsider their purchase, and finally, leave the site without placing any orders at all most of the times. This is predominantly due to the menial process of checkout requiring too many fields to be filled by the customers apart from the necessary ones, which discourages customers. This blog post is a clear guide for all Magento-based eCommerce owners to make their checkout simpler, precise and quick. If you are one them and want your site to be user-friendly in regard to the checkout process, then hire an eminent Magento developer in Australia from PHPProgrammers to implement these strategies of easy checkout and boost the sales in a flick.

Removing unnecessary fields

A Magento site owners can make its checkout shorter by removing all the irrelevant fields in user details areas like middle name, prefixes/suffixes, second or third address lines, zip or postal codes, in just a few steps. All you need to do is make those fields optional/no from the Customer Configuration and General sections under the Configuration menu in the store.

Optimising design of checkout

While checkout stage is the most boring and cumbersome process in eCart shopping for customers, you can make them bit interesting. For instance, you can put some clear call-to-action buttons using blinking graphics or animated tabs. Providing cart triggers at every stage also keep buyers’ hooked by letting them see their existing cart as a dropdown. Also, an easy-to-edit cart where they could easily manipulate cart actions, remove unwanted items can prevent customers from moving out of the site if something went wrong in the cart.

Apparent payment options with multiple modes

To provide utmost ease and flexibility, put clear pricing and facilities of multiple payment modes. Studies revealed that customers most abandon their carts whenever they find prices are unexpected high after adding up all surcharges or did not get any reliable payment option that they wished for. You need to provide a price estimator as soon as a buyer adds items to a cart and integrate from multiple payments options, from COD to e-wallets.

Applying one-step checkout with an extension

One simplest and most effective way to reduce cart abandonment due to checkout complications is using the Magento’s One Step Checkout extension. It saves up the valuable time of the buyers with streamlining the entire checkout process into just 5-6 steps, involving only a single page. Allowing every step in a single page further makes it easy for customers to edit any details without requiring to re-enter all information again.

To put simply, retailers need an effective way to streamline the checkout process and make it more precise to prevent the customers from losing interests while buying. Adhering to this, these four are the golden rules to boost your sales overnight by reducing the cart abandonment and make checkout as painless as possible.

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Unleashing the Facts Behind Low Conversions Despite Increasing Traffic

Most eCommerce players or online brands think that launching a luring website with results in flocking of users in no time. There are many activities lined up to optimise the eCommerce site and draw more and more traffic from the search engines. Expert eCommerce developers including OpenCart, Shopify, Magento web developers and so forth, put in great efforts on optimisation of websites so that they gain more visibility on the search engines for greater traffic. However, being an aspirant in eCommerce industry, you need to make sure that your site has the capacity to turn the accrued traffic into potential customers.

Many online retailers cringe on the fact that they are getting enough website traffic but are not getting any sales. On analysing deep through Google analytics, it shows that conversions are a rare phenomenon and majority of website traffic leaves without undergoing any purchase. Thus, you need to take a look at the factors that cause lesser conversations despite great traffic.

Unclear option for “Call-to-Action”

The most usual reason behind people leaving your site is the absence of any great “call-to-action” area. If the buyers on your site could not figure out what to do next to complete the purchase they are supposed to leave. Thus, to let your visitors take a sure shot action, highlight call-to-action area above all in the page for clear visibility. And, if you want them to take the desired series of actions, then state that too in the area in text.

Cluttered information and disorganised pages

Shoppers tend to be confused if they find website pages are clumsy with too many elements present there unnecessarily. Too many text, icons, autoplay videos distract the audience from their purpose of visit. Thus, minimisation is the key to increase the user-friendliness and hence, keep only few content, graphics and keep text clear and legible for them to read.

Absence of trust signals on payment page

Buyers are not going to trust you and your products unless you are a great brand. To convince them to hand over their personal and financial credentials for making the purchase you need to put in some trust signals on your website and checkout point. Customer testimonials, certifications, recognition awards, etc and trust emblems of payment gateways are required for winning customers’ trust.

Non-use of converting keywords on the site

While most arrive on your site from the search engines, by typing the keywords in the search area, give utmost importance to your keywords. Ensuring that you have right set of keywords for search engines to locate your web pages with any search enquires.

Slower page loading

Lastly, make sure audiences are not discontented just after visiting your site due to slower loading speed of your website. Online buyers are in the most hurry and if they see that your site is taking time to load, they are sure to cross it down and switch to other alike sites. Thus, try finding out the page issues that cause slower loading and fix them to prevent bounces from your landing page.

Every eCommerce owners need to follow this customary tricks to withhold traffic and convert them. This calls for assistance from an eminent eCommerce or web development services provider like PHPProgrammers in Australia, that houses team of developers and experts who can identify, analyse and fix issues of lower conversions.

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How to Build a Feature-laden eCommerce Store for Your Retail Business

The surfacing of one of the greatest phenomena in the digital or web front called eCommerce, businesses experienced a major upswing in the sales funnel. It revolutionised the way businesses trade their products to customers. From retail businesses to travel and healthcare, there was no sector left from its influence. As eCommerce crawled into every industry vertical, with most businesses creating their online counterparts for more returns, robust eCommerce platforms like Magento, Shopify, Opencart gained momentum.

While most retail businesses seek for creating a store that is not just about looks but will also hold unusual elements to captivate customers, our team of eCommerce comprising of Magento experts at PHP Programmers promises to make one for them. Here’s a comprehensive list of the tips and approaches on how to build an all-in-all tempting online store.

Make it uber friendly to the buyers

It is pointless to present a store that looks A-one but difficult to scroll and navigate. This means you ought to make your website friendly, or specifically easy for navigating so that your customers straightway get what they have been looking for.

Simplify the search field

You may have a lot in your store but what if customers cannot actually find them. This happens when search options are not at all convenient requiring people to type the full name of products or specify the features. So, you need to streamline and optimise the search for customers in your store with filters. Further, enhance the keywords inputs in the search field because it is apparently effective if customers can find the right product by just typing few of the initials of the product name.

Become a pioneer in security

Customers become utterly concerned when it is about dispensing their hard-earned dollars. As known, there are loads of fiscal scams and online data hacks reported daily which are sufficient to restrain buyers from transacting online. To put forward simply, give security a top priority in your site and put security badges of your trusted gateways to eliminate reluctance in the customers for paying online.

Put forth several payment methods

To make sure none of the customers swing back from your site due to inconvenience in payment modes, like non-availability of credit card payments, provide all possible payment options. Thus, include all forms of electronic card transactions, e-wallet as well as cash payments for customers in your payment method. Also, allow for payments by converting currencies to acquire more customers from all geographic regions.

Place Social media buttons

While social networks evolved as a great channel for reaching out to their targeted customers, you too can deploy your site to involve in social selling. While popular social platforms like Facebook, Twitter never fail to pull a great bunch of traffic, you can make use of them on your site too. So, forget not to include in your eCommerce store’s main pages the buttons for social sharing.

Well, this presents well the aspects that eCommerce retailers must not miss out in creating a user-friendly and captivating store. Want to have a same for your flourishing businesses to take it to the virtual front. Get in touch with our experts and eCommerce developers in Australia and start with your own online store soon!

Source : www.phpprogrammers.com.au

5 Standout Magento Extensions At Present For Steadfast Store Improvement

None of us can deny the essence of an all-inclusive and versatile eCommerce platform like Magento that is helping businesses throughout the development a reliable online business. However, the staggering growth of a multitude of eCommerce platforms that are open source and equally functional has resulted in showing up hundreds of thousands of stellar eCommerce sites all over the web. Thus, sustaining your own old eCommerce site and help it stand out the competition is irrefutably challenging.

But, like every time, Magento leapt one step ahead with its latest version 2.0 by rolling out a number of competent extensions on which Magento web developers are working upon to take every online site a notch higher by offering an incredible experience. Take a look of few of them.

#1 Improved layered navigation

One of the most befitting extension introduced by Magento 2 is the Improved Layered Navigation which is responsible for facilitating seamless navigation across the site. It comes with a number of filters to enhance the search for the customers like product categories, prices, materials, colours, and so forth.

#2 Best selling product widget

To grab the attention of the customers to the best-selling items so that they better not miss them, the extension Best-Seller Product Widget can be used in Magento powered sites. By tagging the best-selling products on the store and displaying them in the forefront is a smart way to enhance brand’s image as customers get the idea of company’s favorability or popularity for some specific products.

#3 Magento Live Chat

Many times online buyers seek assistance from a person from the site’s end while buying things as there may be any issues arising midway. Thus, a live chat feature for answering all the enquiries of customers is an inherent feature an eCommerce site can offer to make their shopping experience hassle-free. Some of the powerful live chat integrations available for Magento powered stores are LiveAgent, Zopim Chat and Provide Support Live Chat.

#4 Product List

One of the most useful extensions to arrange a website in an organised way is the Product List. It enables retailers to display all of their products, irrespective of how many are they, in a specified and uncluttered way. Besides, it enables them to add a widget block anywhere in the store which enhances the site’s interface making it highly convenient for visitors to view the products.

#5 One-step checkout

This is no doubt one of the best extensions introduced by Magento latest versions, which makes checkout process swiftest than ever. It jumbles up all the crucial checkout stages in one page thereby saving customers from disgust and hassles of a long checkout process.

Video Source : Max Pronko

While these extensions of Magento can surely take an eCommerce site to an absolutely new level by enhancing your endeavours, if integrated properly they can even raise traffic significantly. If you want to try out any of these extensions in your prevailing online store, then get in touch with PHPProgrammers, a well-known eCommerce and web development firm in Australia and let us know your requirements.

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5 Luring Magento Themes To Beautify A Fashion eCommerce Store

The main idea of every eCommerce store meant for fashion items is showing up the shoppers that they are the best in lining up the latest fashion trends. However, retailers often struggle in doing so because decking up their stores to reflect vibrancy and latest style needs a good platform with classy themes and templates. For this, retailers can resort to a Magento website developer, as the platform’s latest version, Magento 2.0, is rightly built for crafting fashion sites. Over here, take a look at the popular awestruck themes and templates offered so far by Magento.

#1 Orson

This is an exclusive theme for developing a clean store and give it a modernised look. With near about 15 pre designed styles of layout and a dozen of plugins, Orson theme empowers the website creators to customise it in their own way and choose between a responsive or mobile optimised website theme.

#2 Fashion Theme

As the name rightly suggests, this theme is fully personalised to create online clothing and accessories site. The template under the theme is extraordinarily cool and fancy looking. The set of features offered by theme includes snippets support, colour switch on product pages, custom homepage, full page zooming and much more.

#3 Megamall

For those selling all range of fashion items from clothes to cosmetics, this theme is the right one to showcase their possession like supermarket retailers. As a premium Magento 2.0 theme, it brings in latest user intuitive features in the website to enable the listing of a vast range of products from any fashion category.

#4 Alto

This is the perfect template for lifestyle and personal care businesses which comes with alluring page styles and has over 10 extensions to provide a pleasant shopping experience. It’s being a responsive template, with unlimited colors and personalised options to help brands establish a dynamic online identity.

#5 Crafts 2.0

One of the most popular templates that help developers to create websites with more precision and smart navigation. It allows featuring of tile blocks in the site’s homepage, grid structuring in product pages for easy browsing and many other user-friendly aspects.

Want to try any of the above templates/themes for your planned fashion retail store? You can get in touch with PHPProgrammers, a pioneered web development company based in Sydney rendering robust shopping cart solutions to businesses and get an alluring store rightly crafted for yourself.

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Top 5 Skills that Expert Magento Developers Should Possess

Nowadays, eCommerce business sector is emerging with the help of remarkable skills of expert Magento developers. Magento is an open source eCommerce development platform that is leading the market since the time of its invention. A veteran Magento expert can fully utilize all of its lucrative features and functionalities and can offer you an intriguing eCommerce website. So, if you are thinking of starting to sail your ship in the eCommerce business using Magento platform, the professional team of PHPprogrammers, a Sydney based eCommerce development organization can help you out! Here is a list of top 5 skills that you should look for in an expert Magento developer before hiring one. (Click to Tweet)

#1 Has to be Innovative

Innovation builds the base to any new inventions. Hence, the person to whom you are giving responsibilities to handle your eCommerce development project definitely has to be innovative. Only then he/she can come up with alluring and user-centric solutions using the available resources. You cannot really stand out in the crowd if you don’t offer your customers something special and unique these days. The key factor to achieve this goal is being innovative.

#2 Should Have Eye for the Details

In the striving field of web development, a skilled web developer should possess the quality of seeing the future prospects ahead of time. For this, he/she should have the eye for the details. This developer should be adept at crafting such a product that is not only compatible but user-friendly and easy-to-use as well. Any minor bug or error at any stage can leave a huge negative impact on the entire project. Hence, the person should be able to look into every detail with utmost care.

#3 Remarkable Skills in Problem Solving

Along with being visionary, an expert web developer should have remarkable skills in problem-solving. If the responsible person gets agitated while facing any particular issue, that is not going to bring any solution to the problem. Handling the critical situations with the utmost professionalism and using the excellent problem-solving skills are some of the must-have qualities in a proficient web developer.

#4 Dependable

A developer has to be not only dedicated but dependable as well. Whenever a vital application crashes or fails, the developer might have to go beyond the actual limit; might have to be available for providing 24X7 support! If he/she is not available at the time of urgency, you cannot really depend on this person. This person has to be able to take responsibilities of project delivery on time without compromising the end product quality. Hence, while choosing a developer make sure you can depend on the skills of this person.

#5 Flexible

The developer you are going to hire should be very flexible to work with any programming language. They have to be pliable to write codes for both the backend as well as front-end. The ability to write codes on multiple platforms without any kind of hassle is one of the must-have qualities that you should look for in an adept developer.

Apart from all the aforementioned must-have qualities in a Magento developer, this person should be able to remain calm and come up with an effective and a strategic plan in the time of urgency. Another crucial aspect is that before hiring someone, you should make sure that this person is paying attention to your requirements and understanding what you exactly want in the end product. Once all of these are sorted, you are ready to start your venture!

Source : www.phpprogrammers.com.au