5 Apt Means To Develop Trust In Online Customers

The foundation of eCommerce lies on trust. But, developing that trust in the online shoppers is an earnest challenge. No doubt, customers trust the stores that offer genuine products and have offer transparent and prompt payment options. Without stronger institution of trust in the minds of your customers, your eCommerce business will fall down like a house of cards. While winning the trust is absolutely necessary for businesses selling online, PHPProgrammers, that is a leading eCommerce development company and have a team of expert Magento developers in Sydney here brings some proven tricks to win the trust of the customers. (Click to Tweet)

Do not overdo your store

Naturally, it is exciting to see people visiting your store, but for that do not overdo your store by showing up big flashy banner for ads, frequent pop-ups. These types of marketing gimmicks struck forcefully to the eyes of the visitors and hence are a big no-no. Try keeping everything from ad banners, to product pages subtle and pleasant to look at.

Reflect your trustworthiness

When any customer visits your site, they expect to get some genuinely good products from the legit sellers. But, the biggest roadblock in buying anything is trust on the seller. What if the product that looks good on the screen turns out to be a fake and of low quality. One strategy to win trust is to put high definition images, detailed descriptions, trademarks, company details etc to give customers a whole idea of the product they are willing to buy.

Place trust indicators

At the prior level, the layout or the overall design of the site implants the value of your business and products of your site. When a shopper is visiting your site and perceive that things do not look as good as they have expected, it’s hard to get them back. The look of the website plays a crucial role in instilling a trust in the customers. A clean, professional, and modernised look will better at communicating value and giving a security to the customers.

Trusted payment gateways

When you are offering your customers the option to pay online, then favor them with a well recognised and trusted payment gateway such as Authroize.net, Paypal as they are companies that solely exists for the purpose of providing secure payments services to online business sites. Thus, your customers are more likely to complete their transactions with credit or debit cards if they see that that payment is processed by trusted network.

Instill trust with content marketing

While meaningful reviews and feedbacks from customers can create an immediate impact on trust of the customers, one great strategy is content marketing. Through it, you can give away information that will help customers and create a deep impression on their mind about your products or business.

Video Source : Magento

Try out these quick hacks on your newly planned eCommerce store to make it successful by nurturing trust in the customers at the very point of their visit their site and augment sales. Trust can either make or break your eCommerce. Thus, waste no more time and partner with us for crafting your brand new eCommerce that is intertwined with trust and security.

Source : www.phpprogrammers.com.au

Top 5 Tips to Make Your Online Store A Success

Without any single doubt, Magento is probably the most favoured Content Management System (CMS) that is currently trending in the market. If you are not sure how you can utilize this effective and feature-rich platform in your benefit to make a successful e-store, you can always approach for the guidance of professional and skilled Magento developers.

PHPProgrammers is one of the leading web development organizations in Sydney that is quite well-known for catering remarkable Magento services. An eCommerce store is considered to be thriving when it not only embraces visually appealing and intriguing web design but grabble contemporary factors to generate improved sales along with revenues. Here are top 5 tips to make your online store a grand success.

Developing a User-Centric Shopping Cart

Make sure to craft such a shopping cart that is user-friendly. If your shopping cart is too complex, it would not only take a lot of valuable time of your visitors but the visitors would get confused as well. Thus, they would lose their interests to shop from your online store. So, what can you do? Well, you can go with Magento that offers subscription based cart services, mobile support, incredible payment integration along with other captivating services according to your requirements.

Smooth Signup Process

Want to convert the visitors into possible customers? One simple way is to go for smooth signup process. If you ask your visitors for excessive information while signing up, they might get bored and leave your website right at that moment. Hence, be extra careful while designing the signup process.

Utilizing SEO Properly

Nowadays, SEO is trending in the market without no reason! If you can use this effective marketing strategy properly, your online store might become a grand success. For implementing SEO properly, it needs relevant tags incorporated with targeted keywords along with fresh, innovative and impressive contents. An effective SEO can drive satisfactory traffic to your online store.

More Payment Methods

Remember, your online store is giving you an international coverage. Hence, you should consider such payment methods, where customers from all over the world would feel comfortable. If you can reach more audience, there is the possibility of more people visiting your website resulting higher chance of converting them into a potential customer. It would definitely help you to generate increased sales along with revenues.

Currency Switching Facility

Integrate the facility of currency conversion depending on the geographical location of the targeted customers. If your customers have to convert the currency on their own, they might become uninterested. Thus, you would lose your buyers. On the other hand, if your eCommerce store is integrated with the automatic currency conversion facility, it might boost the sales figure.

Video Source : Magento

Even though you follow all these tips, you shouldn’t ignore the security of your site. Customers are going to make online payments. Hence, if they don’t feel safe and secure, your sales figure won’t get boosted. With all these factors along with effective social media marketing strategy, your business can maintain its exponential growth.

Source : www.phpprogrammers.com.au

How To Deal With Marketing Failures In Magento Powered Sites

While the greatest marketing failures in eCommerce are incapability of the site in converting the visitors into final buyers, there are much more to the list including abandoned carts, and lesser traffic on the site. Surely, eCommerce merchants cannot deploy the effective marketing strategies, expert Magento developers know well how to leverage the store features for assured success in converting visitors. Marketing features in the websites are not pretty easy to implement as they are the part of Magento’s inbuilt functionalities and hence you should figure out what strategies to work well to beat the common marketing failures of eCommerce.

Here’s presenting some the effective built-in features of Magento that are responsible for facilitating success in marketing of the site’s products.

#1 Product pages that are UX friendly

Most eCommerce merchants focus on making home pages of their stores eye-catching and exemplary in appearance as it the landing page for visitors. They are forgetful that products pages are the point in the website which determines its conversions. Thus, optimise your product pages and make them alluring too for convincing visitors to buy from your site. for Improving the UX is quite easier for the Magento based site as it comes with many inbuilt features for optimising product pages by allowing views from multiple angles and placing contents strategically including descriptions, customer reviews, related offers, cross-sell and upsell products.

#2 Enable promotional coupon offers

While customers love shopping at discounted rate or compromised prices, with Magento you can deliberately attract new buyers, retain the old ones by offering discounts and offers as per your terms by coupons. You can enable coupons for your site for some specific season or a particular group of people by fulfilling some basics fields in the admin.

#3 Notifications regarding cart abandonment

As per market research, cart abandonment rate is enormously for every eCommerce portals, even the most popular ones. This is solely because there are hundreds of same category online shops available to the buyers in search engines that are just one click away. So, any irregularities or hurdles in the process of checkout make them leave your store immediately. Thus, to reduce cart abandonment is called as a big marketing challenge for eCommerce retailers and Magento can help in that by enabling the feature of sending an email follow ups to them specifying the orders that they have not completed and even better asking them to purchase the same with some discount coupon.

#4 Swift Process of Checkout

Faster and easy check out is emphatically one of the most effective strategies for eCommerce to surge conversions and sales. Fortunately, Magento has robust built-in features for check out when many other platforms fail to offer so for which customers experience several roadblocks during checkout. Swift or one-page checkout process requiring the users to fill a few mandatory fields can be enabled with Magento which can successively help you closing deals quickly every day.

To make sure that you store does not experience any major downturns in marketing by applying these explicit strategies, get consultancy and full-fledged assistance of our esteemed team of Magento developers at PHPProgrammers, one of the renowned eCommerce development firm in Australia.

Source : www.phpprogrammers.com.au

4 Cool and Up-to-Date Aspects of Magento You Should Know

In the eCommerce business sector, Magento is arguably the most favoured web development platform. However, by each passing day, the technology is advancing and more and more the new aspects are being introduced. In the case of Magento, there is no exception.

PHPProgrammers is one of the leading Web Development Organizations in Sydney, where the utmost skilled and professional Magento developers of Melbourne along with other parts of Australia work and devote themselves to cater outstanding web development services. For any kind of assistance in the field of Magento development, you can ask for their guidance anytime. Here is a list of 4 up-to-date aspects of Magento that is going to help you to set a captivating easy-to-shop online store. (Click to Tweet)

Strong Coding Pattern with JV, CSS3, HTML5

The updated version of Magento has been developed aiming to the future web development. Hence, it offers such a code base that is potent and modular. More importantly, the code base is so strong and flexible that different systems can work together effortlessly. Once completing the adoption of HTML5, this web development platform has improved the work space for CSS3, JS, PHP 5.5x and MySQL version 5.6.

Advanced Payment Options

In the latest version of Magento, payment extensions such as Braintree and Paypal have been introduced. Along with catering proper order management, remarkable product browsing and order shipping services, such addition of popular payment options obviously has given the latest version of Magento an exposure of high level. Not to forget, these payment options are extremely safe and secure to use.

Extended Analytics and Reports

In order to handle the e-store profitably and efficiently, every online store needs either a weekly or a monthly progress analysis and report. This would help the business owner to understand whether the business is performing up to the market standard or not. The updated Magento version is linked with worldwide popular Google Analytics, which helps the business owner to evaluate business reports.

Improved Admin Dashboard

The new admin panel introduced by Magento is a good instance of simplicity that offers such an admin interface that is undemanding. You can access and use it in a straightforward way. Initially, most of the previous Magento users faced a bit of difficulty while switching to the brand-new admin panel from the old one. However, by improving the interface of the program control, the web designers have catered the business owners an amazing opportunity to handle the e-store more efficiently.

Video Source : Magento

In 2017, apart from all the above-mentioned cool features, the Magento developers have successfully introduced several other alluring features like incredible user experience, diminished cost, regular automated updates, more SEO-friendliness along with the captivating feature of being more responsive.

Source : www.phpprogrammers.com.au

4 Commonly Made Mistakes in Magento Development

Magento is quite a familiar name in today’s eCommerce business development sector. Well, when you are about to sell any product online, your eCommerce site is going to act as the go-between you and the consumers. Hence, it has to be that feature-rich, functional as well as effective. However, while developing an eCommerce site using Magento, one miscalculated or wrong step can affect the entire business growth. Hence, developers need to be utmost circumspect.

PHPProgrammers is one of the leading organizations in the field of Magento development in Sydney that has successfully developed countless eCommerce sites with the help of its top-notch and skilled team. Here is a list of 4 commonly made mistakes that you should try to avert while delving into Magento development. (Click to Tweet)

Installing Magento via FTP

The first mistake one can make while working with Magento is by installing it in an unacceptable way. Most of the merchants download the complete release of Magento, but install it through ftp. You need to use the ‘downloader method’ offered by Magento that not only makes the installation process easier but also caters to safeguard upgrade capability. Moreover, if you use downloader, the file size gets reduced.

Disabling the Customer Reviews

With the help of customer review feature, customers can give their valuable feedbacks on your service or store products. Such customer reviews increase the trust factor among the potential buyers that result into increased sales. Most of the merchants make the mistakes of disabling these very crucial customer reviews.

Altering Default Theme

As soon as you install Magento, it is advisable not to rush into modifying the default theme. To make the looks of the storefront unique and intriguing you need to follow proper method. Sometimes, while altering the default Magento theme, things might go wrong affecting the entire setup. So, be careful!

Not Changing the Default Settings

Once you install and establish the Magento store, do not forget to change the default name that appears on the home page. It should be corrected to your store’s name. Another vital thing that you should not forget is to alter the default logo name. If you carefully do all these changes, there is a high possibility that your eCommerce store would get high-ranking in the search engine.

Apart from all the aforementioned silly mistakes, you should pay the utmost attention to the proper use of layered navigation feature available on Magento. If you don’t be cautious enough while handling this feature, content duplicacy may occur. The best possible way to avert such concern is to end the layered navigation directly from the search engines.

Source : www.phpprogrammers.com.au

4 Reasons Why You Should Opt for Magento to Boost Your eCommerce Business

Choosing the most feasible development platform to amplify your eCommerce business is one of the most crucial decisions to take for most of the business entrepreneurs. One miscalculated step can affect the entire business outcome to some great extent. Magento eCommerce development platform is a widely used and well-touted eCommerce system that is preferred by a great number of business owners nowadays.

PHPProgrammers is an esteemed Software Development Organization located in Sydney that offers a wide range of services regarding eCommerce site development using Magento. If you want to dig into the details why you should opt for this compelling development platform, here are some remarkable reasons that might put some lights on your thoughts.

Mobile Friendly

In recent time, smartphones have become almost an integral part of our lives. Hence, developing an impressive eCommerce website won’t do any good until it can be seamlessly viewed and accessed through smartphones and tablets. With the help of Magento, developers can easily come up with responsive shopping cart that is currently trending in the market giving the consumers a better shopping experience.

Customized Security Permissions

Another added advantage of Magento platform is that it keeps your eCommerce site safe and secure with standard PCI Data Security, prompt of secondary password along with CAPTCHA-equipped security.

Progressive SEO (Search Engine Optimization)

This immensely popular eCommerce development platform has been built considering SEO efficiency. It not only provides augmented organic traffic but gives the products an improved chance to get highlighted on Bing, Google etc. as well. More interestingly, SEO experts have considerable scopes to implement their custom SEO on Magento.

Convenient Third Party Integration

With the efficient help of Magento, you can easily connect the eCommerce action with Google Shopping, Paypal, Ebay, Mail Chimp and a lot more. Another interesting fact is that this platform allows the business owners to include any third party integration along with the Google Analytics so that they can effectively perform data analysis without any kind of hassle.

Video Source : Magento

Apart from the aforementioned advantages, Magento is scalable, spacious, powerful, both time-efficient as well as cost-efficient. It enables built-in cross-sells and upsells improving the business sales potential.

Telated Topic : “5 Principle Elements Needed To Make A Winsome eCommerce Site”

Source : www.phpprogrammers.com.au

5 Principle Elements Needed To Make A Winsome eCommerce Site

Things are not as simple as plain-sailing when it comes to trade products online just like the way one does in physical stores. When it is about selling products online, success relies on an efficient and fully functional eCommerce site which acts as the mediator or platform where sellers and customers come together. PHPProgrammers, being one of the legendary service providers of eCommerce and Magento development in Australia, points out the elementary aspects for an eCommerce site. These are the most basic attributes needed to be incorporated in every eCommerce site to provide the visitors seamless shopping experience.

Lucid user interface

There is nothing worse than a cluttered website with too many things overloaded in the site. Make sure your eCommerce site is competent enough to attract users visually and do not have excessive elements that confuse the users. Rather, try adding the links to all the essential pages of your site for effective results.

Super swift and easy checkout process

Never forget that your biggest conversion killer can be a long checkout process. A lengthy, detailed procedure for checkout can let you lose half of our customers. Striking a balance between functionality, usefulness and the trust build up is the key for providing an uninterrupted checkout experience. Thus, try making the checkout process of your website apparent with clear checkout button, optimise each stage with less cluttering and make editing in the cart possible.

Smooth and straightforward navigation

Usually, eCommerce websites come with never ending categories and subcategories of products, which makes it a compulsion to include and maintain numerous pages for each of them. It gets literally confusing for the visitors the first time they visit the site to find any product of a particular product of their choice in such a complex website. So, let them find search their product in the easiest and quickest manner by offering them clear-cut navigation paths throughout the site.

Apparent “Call-to-action” button

Many times customers even after adding up all items in the cart back off from the final checkout stage just because they did not find any clear call-to-action for accomplishing their purchase. It is quintessential if you want to convert maximum of your visitors to include “Buy Now” or “Make Payment” buttons or any other clear tab buttons to direct the users where to proceed to complete their shopping.

Customer support area

It will definitely be a bonus for your customers if they can reach you anytime. It certainly builds a sense of trust on your brand if they see that you are always there for help. Thus, make it mandatory for the website you develop to create a separate customer care section where your contact details are mentioned, reviews and feedbacks on your company can be shared by the customers. Further, a live chat system where you could 24/7 assistance to the customers when they are in a fix can be plus point for your business.

Thus, if you are ready to own a business site and take your retail company to the new peak of success, forget not to consult and take assistance from adept eCommerce developers to ensure all these must-have facets are included in your site.

Source : www.phpprogrammers.com.au

5 Wildly Famous Tactics To Boost Organic Traffic Of eCommerce Sites

A whopping percentage of traffic source of every eCommerce site comes from organic search which makes it indispensable for every online retailer to invest on tactful SEO strategies to optimise their web pages on the search engine. While being able to surpass others and acquire a sustained customer base is the ultimate goal of every retailer in this hyper-competitive eCommerce market where thousands of sites clustering on the web. PHPProgrammers, a well-known Magento development company in Australia, deploys some fiercely practical tactics of SEO for their clients to augment their site’s organic traffic.

Here’s take a quick look at the efficacious ways on how to boost sales of your eCommerce sites by driving traffic from organic search. (Click to Tweet)

#1 Optimise site’s content

The best way to drive site’s traffic to your site from organic search is optimising the pages on your site which rank the essential keywords. Increase the pages in your site to include more content. You can look for creating pages for new product categories, new blog posts or any new attractive piece of content just to target your specific keywords.

#2 Speed up the loading time of your website

The faster a website load, the better it converts. Eventually, you can get more and more organic traffic because then the search engines can crawl your eCommerce website faster and find substantial content it. So, begin with switching of your host, followed by code optimisation to ensure that your site has proper caching system and content delivery network.

#3 Make use of user-generated content

Always try to encourage testimonials from your loyal customer base, as any user-generated content is a great way to drive organic traffic. Further, customer reviews on your online site when placed generates new unique content on your pages. Those new content eventually gets indexed by the search engines. You can even refer to some of those user-generated content on your site for long-tail keywords for optimising specific pages.

#4 Using metadata for product and category pages

Metadata enables the search spiders to quickly understand the site’s content and help it rank for the most important keywords. For your audiences try to write compelling titles and meta-descriptions that can enhance the chances of attracting traffic and get higher CTR.

#5 Using keyword rich URLs

One proven way to raise the chances of your site’s visibility to the audiences is using URLs for the pages with relevant keywords. If your site’s URLs are composed of essential keywords, it is obvious that search engines will optimise them and make them prominent to the audiences by making it appear on the top.

Video Source : Magento

Driving traffic, more specifically organic traffic is not that simple. All these are basic yet insanely practical measures used by most and recommended by eCommerce developers to new site owners to get immediate success in getting organic traffic.

Source : www.phpprogrammers.com.au

What Customers Actually Anticipate While Buying Things Online

Being an online retailer selling things online is pretty difficult if you do not know what your customers need or what they expect when they visit your site. To accomplish success in this era of competition, eCommerce retailers need to learn about the expectations of customers, changes in their shopping behaviour and subsequently provide their quality shopping experience. However, with our Magento web development services at PHPProgrammers, you can be assured to incorporate the features that meet up the expectations of the buyers.

Here are some of the usual anticipations of online buyers whenever they visit a shopping site.

Loading speed of the site

The loading time of the page is seemingly a great part of every eCommerce site as most buyers turn anxious or impatient. Most of they demand a rich user experience in the site in terms of site’s responsiveness, reliability, user-friendliness and also the speed. So, clearly, if they do not get a quick response from the site and it takes time to load, they will simply switch away to other alike stores.

Navigation and search

Buyers want to find out what they need right away and effortlessly. So, you need to empower them with swift in-store search options to allow them to seek and find their products without a hassle. The prominence of navigation and search box on your website play a significant role in influencing the final purchases by the visitors. The more conveniently they get a product on a site, the more is the chances of it being added to the cart.

Interactive website

This one is another key factor for pulling out more customers. Most of them are enticed by a creative, well organised, and interactive store. Appropriate information, good layout of the pages and interactive tabs to keep them engaged on the site throughout their shopping experience enhances the perceived value of your online store. This increases the trustworthiness of your site making it more reliable for the shopaholics.

Product pages

The product pages of an eCommerce site are paramount for transferring visitors to buyers and increasing conversions. The most crucial aspect for every products page is its clarity and simplicity. Clear and vibrant images, explicit detailing of the products and its features are likely to give a vivid imagination of the product being actually viewed in a physical store where buyers could actually see and touch the product. Thus, they have a mere expectation that the products that they are seeing on screens are exact they will be receiving lately for which make sure your product pages are built precision and clarity.

Apart from these, there are various other expectations of customers too. Like check-out procedure should not be lengthy, streamlining account registration process, multiple payment options and other, to make sure that each and everyone visiting your site does not return empty handed.

Source : www.phpprogrammers.com.au

6 Smart Tricks For Preserving Your eCommerce Customer Base

A business is said to be prospering well if it has a happy and satisfied customer base. Happy customers are the ones that keep on visiting you whenever they need something. So, this rightly establishes the saying that happy customers are your best advertisers. The more satisfied and contended your existing customers are, more they are likely to recommend your products to others. Nowadays, eCommerce sites have become a prominent channel for retail sales because of the emergence of suitable development platforms like Magento. Thus, keeping customers of those online stores happy and retaining them to gain new customers is equally important.

PHPProgrammers, being a Magento development company in Australia, knows well struggle of eCommerce business to get customers from the online traffic, especially when there are hundreds of similar category of stores showing up in the search engines. So, here are compiled 5 smart strategies for eCommerce stores to retain their customers. (Click to Tweet)

#1 Personalisation

Once a customer has made purchases from your site, then use every single personal detail as an opportunity to connect to them afresh. Dropping in a personal thank you message on their number, or an email with a great welcome message to become a part of your business, can do wonders in winning the hearts of the customers.

#2 Site performance

The performance of the website, its loading speed and navigation works as a crucial metric for retention of customers. If the audiences visiting your site leaves immediately because it is taking a longer time to load, then you cannot expect them to become your loyal customers. Thus, ensure that a super fast and well-organised website enhances the experience of the shoppers on your site and compel them to visit again and again.

#3 Loyalty/rewards programs

Although loyalty schemes or rewards programs are the old conventional tactics to retain back the customers, they are still the powerful measures to do so. Unique loyalty schemes and rewards influences buyer behaviour and make the brand more popular as loyalty of existing customers is measured based on the actions like referring a new friend, giving a review, signing up of a newsletter, and so forth.

#4 Essential customer support

Providing all round customer services is one of the keys to sustain the customer base. Customer support services implies listening to them whenever they are in need and providing appropriate solutions to any problems during and after the purchase. Thus, incorporate Live Chat, toll-free numbers or helpdesk email ids on your website to offer 24*7 customer support services.

#5 Social engagement

While a mass majority of the population is actively involved in one or two social media networks, it is perhaps one of the easiest way to retain customers. You can stay in connected with your customer on daily basis through your own social profile, share with them your latest offers, and can also ask your happy customers to share good feedbacks on their shopping experience with you. Through word of mouth marketing, you can not only retain your loyal customers but also reach out to more new customers.