Things are not as simple as plain-sailing when it comes to trade products online just like the way one does in physical stores. When it is about selling products online, success relies on an efficient and fully functional eCommerce site which acts as the mediator or platform where sellers and customers come together. PHPProgrammers, being one of the legendary service providers of eCommerce and Magento development in Australia, points out the elementary aspects for an eCommerce site. These are the most basic attributes needed to be incorporated in every eCommerce site to provide the visitors seamless shopping experience.
Lucid user interface
There is nothing worse than a cluttered website with too many things overloaded in the site. Make sure your eCommerce site is competent enough to attract users visually and do not have excessive elements that confuse the users. Rather, try adding the links to all the essential pages of your site for effective results.
Super swift and easy checkout process
Never forget that your biggest conversion killer can be a long checkout process. A lengthy, detailed procedure for checkout can let you lose half of our customers. Striking a balance between functionality, usefulness and the trust build up is the key for providing an uninterrupted checkout experience. Thus, try making the checkout process of your website apparent with clear checkout button, optimise each stage with less cluttering and make editing in the cart possible.
Smooth and straightforward navigation
Usually, eCommerce websites come with never ending categories and subcategories of products, which makes it a compulsion to include and maintain numerous pages for each of them. It gets literally confusing for the visitors the first time they visit the site to find any product of a particular product of their choice in such a complex website. So, let them find search their product in the easiest and quickest manner by offering them clear-cut navigation paths throughout the site.
Apparent “Call-to-action” button
Many times customers even after adding up all items in the cart back off from the final checkout stage just because they did not find any clear call-to-action for accomplishing their purchase. It is quintessential if you want to convert maximum of your visitors to include “Buy Now” or “Make Payment” buttons or any other clear tab buttons to direct the users where to proceed to complete their shopping.
Customer support area
It will definitely be a bonus for your customers if they can reach you anytime. It certainly builds a sense of trust on your brand if they see that you are always there for help. Thus, make it mandatory for the website you develop to create a separate customer care section where your contact details are mentioned, reviews and feedbacks on your company can be shared by the customers. Further, a live chat system where you could 24/7 assistance to the customers when they are in a fix can be plus point for your business.
Thus, if you are ready to own a business site and take your retail company to the new peak of success, forget not to consult and take assistance from adept eCommerce developers to ensure all these must-have facets are included in your site.
Related Topic : “5 Inherent Magento Features For Creating Mesmerising Online Stores”
Source : www.phpprogrammers.com.au
drupaldeveloperssydney.wordpress.com 