Whether it is business to commerce (B2C), or business to business (B2B), if it is eCommerce then Magento is the only solution that pops up into the mind of the developers. While most of us know about the contribution of Magento for one-stop shopping solution in B2C trade, we can’t overlook its potentiality in eCommerce site development for B2B segment. In most developed nations, B2B eCommerce has been now found to have a whopping share in the economy, which reflect that growing impact of online sale and purchases between businesses on a wholesale basis.
Magento has got big appreciation in B2B commerce because of its segmentation features, unique catalogs and enhanced flexibility. Let’s wrap up quickly the factors that help Magento to build a unique online store for B2B businesses. (Click to Tweet)
Segmentation and complete personalisation
Magento powered site are appropriate for businesses to find what need due to appropriate segmentation. It becomes easy for them to get the desired items within few seconds. Magento Enterprise Edition offers various tools with which one can display their various products in the best possible manner as well as present product recommendations in specific ways.
Unique Catalogs based on Consumers Criteria
Magento is supported with traditional portal functionality, as it offers access to particular classes on the site based on industrial groups. This is how Magento is extremely user-friendly to businesses. Affiliation upon login allows customers to access only those products that they want, such as customer A will have access to some category of product, while customer B will have a different set of products. Thus, distinct catalogs will help in enhancing value to the customer and also allow you to offer intellectual guidance to the visitors with exclusive interactions.
Allows integration with other third party software
Magento is known for its capability to allow extensive integrating with third party apps or other software. This makes it a suitable platform for B2B retailers who they can integrate any third party systems for enhancing their sales channel easily whenever they need so.
Comprehensive usability
B2B commerce has some stark differences from B2C commerce, for which there are different functional needs and user experience in B2B online stores such as greater order values, higher number of orders per customers or bulk buying, etc. Magento is proved to be an effective platform because it offers a myriad number of payment gateways and numerous shipping options. It’s very crucial that you assure that your eCommerce site supports all these distinctions between B2B and B2C trade, differences in pricing strategies and easily integrate your online store, Magento is the most fitting platform for your business.
Video Source : Magento
Regardless of your current position in B2B sales, whether you are selling directly to businesses or through any distributor lying exactly in the middle of the demand-supply chain, PHPProgrammers can help you. Our team of expert Magento developers in Australia will help you to have a dedicated eCommerce store that will streamline your sales cycle and spur up sales by capturing, engaging and converting their visitors.
Related Topic : “5 Ways To Grow Your Online Business With Magento”
Source : www.phpprogrammers.com.au
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