A considerable percentage of purchases takes place after a customers spend their first 30-40 minutes of a shopping session after browsing through the internet. They usually get converted after investing a lot of time on browsing different sites to choose the best one and then ponder over each and every facet of the site before making the final purchase. While conversions rate is the measurement of the profitability of eCommerce sites, its is also like the yardstick for determining the experience of their customers on the store. So, retailers at the first place, seek for effective conversion boosters for their websites. Even those built with Magento, the leading eCart solution looks out for best Magento web developers with excellence in eCommerce strategies to convert maximum visitors.
Here find out some of the effective conversion strategies for Magento and other eCommerce sites. (Click to Tweet)
Optimisation of page speed
Web page speed matters a lot, especially when the visitors are impatient ones and there are a lot of similar shopping websites strolling in the search engines for them. Page loading issue marks your website as a slow one, wrecking the user experience at the first stance and subsequently lose customers to your site. Thus, ensure that the version of the eCart solution you are using is up to date and optimises the web performance better.
Showing up high quality images and videos
While product images are the vital element of online shopping site and drives the visitors to go for final purchase. Where everything is felt virtually, a high quality image is the only resort to let customers know and perceive what they will be actually getting. Since additional details are better for user experience and images have their own limitation in fully demonstrating how a product will look when used, quality videos can be shown with each products.
Providing one page or swift checkout
Even though it is the climax of every shopping experience, it is the key turning point of the shoppers where they can either leave or go ahead with payment. An exorbitant checkout process with time-consuming steps turns down even the most interested buyers. This result in high rate of cart abandonment with loss of revenues. Hence, considering the need for speed at the checkout stage, you need to integrate simple one-step checkout extensions in your store, such as Checkout Pro, OneStepCheckout.
Supporting reliable payment gateways
Offering multiple payment gateways benefits directly the site owner by catering to the needs of a larger audience base. Retailers deploying powerful eCommerce platforms are thus recommended to integrate different payment gateways like PayPal, Stripe, Authorize.Net, and support all forms of credit card/debit card/e-wallet payments. This will help them in winning over even those customers, who they have otherwise lost to competitors.
Video Source : Magento
Live chat support
eCommerce site sometimes lose out few customers when they could not find answers to any of purchase related queries. To avoid losing out customers for this minute reason, integrate a live chat system as a part of your customer services where you or your backend admin will be available to the customers for any queries or issues.
Whether retailers agree or not, the key reason behind lower conversions is the drawbacks in different areas of their stores that turns off or displease them. Thus, you need to work on these strategies to drive conversions and PHPProgrammers, a distinguished eCommerce development company in Australia will be happy to be your helping hand.
Related Topic : “5 Facts Compelling Every eCommerce Merchant To Choose Magento”
Source : www.phpprogrammers.com.au
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