If you are thinking that your eCommerce site is getting too many visitors, then you are probably wrong! Until and unless, they get converted into active paying customers, you are not making enough money or realising the full potential of your site!
Thus, the next time to gauge the success of your eCommerce site on the web, observe the number of checkouts made, not the number of visitors. Because many even leave after adding items to the carts. So, if your site is unable to churn out more profits for you at the end of the day, then hire WooCommerce developer in Sydney from an eminent eCommerce development firm, PHPProgrammers, which has a strong hold over strategies that turn websites’ visitors into potential leads.
But, before that let’s get back to the strategies that have proved to do wonders for eCommerce sites, not only those built with WooCommerce but other platforms and made them profitable overnight.
Surprise the first-time visitors with offer codes
When it is about an eCommerce site, treat your first-time visitors with surprises. Gaining their attention is hard. But, if you can do so, the results are winning and you get a consistent and loyal customer base. Providing coupon codes for discounts is a best and easy way to treat your first-time visitors and persuade them to buy.
Recapture the customers leaving without checkout
Many times customers just leave while they are halfway placing the order. Either lengthy checkout process or total price with surcharges, disappoint them. But, there’s an effective way to hold them once. Show them an exit intent pop up at their leaving point with a message like, “Hurry! Before Your Products Run Out”, “Check out Now”. This may induce them to think once more and place the order.
Simplify your Checking out process
While complicated, too much information requiring checkout process turns off the visitors, simplify it and shorten it to few steps. Almost, half of the cart abandonment are blamed on long checkout process. So, try to optimise the checkout process with less number of fields for information.
Responsive & Filtered search box
Many customers leave straight away because they didn’t get their product names popping in the search box as they typed. Make the search box responsive to all relevant keywords. Further, incorporate filters for as many criteria as possible like materials, size, colours, so that buyers can search as per their needs.
Clearly, visits alone cannot drive the success of an online business. To make money and churn out profits, you need to convert them to buyers. Thankfully, with these potential strategies, you can get the ball rolling and turn your store into a profitable one.
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