Success of any eCommerce site depends on its potentiality to drive traffic from the search engines. But with more and more retail brands coming up with their online stores to cater to the ever-increasing demands of people shopping online, you need to be more unique and relentless in the online market. So far, Magento is recognised as the one of most reliable eCommerce cart for developing excellent solutions for an online store to businesses across diverse industries. Being one of the feature-packed and flexible platforms, Magento-powered sites acquire all those functionalities which help in attracting, converting as well as retaining customers, making online businesses more profitable than ever.
Let’s quickly wrap up the major ways through which Magento helping eCommerce sites in spurring up conversions and sales of online shops. (Click to Tweet)
Enhanced user experience
It has become imperative for eCommerce retailers, to make the sites responsive in different mobile devices apart from desktops or laptops, owing to the increase in the use of smartphones and iPhones in the recent years. So, having a non-responsive site will let you lose a substantial number of customers to your competitors. Magento is capable of developing responsive sites that easily adapts to any devices for which your target audiences can shop seamlessly from your site, enhancing the probability of sales.
Simple and faster checkout
One major factor that turns out many visitors from eCommerce sites is the complicated or lengthy checkout process. Higher cart abandonments or lower sales conversions are mainly due to flaws in the checkout process. With Magento, inconveniences in the checkout process are reduced as it comes one step checkout extension for the shopping sites.
Multilingual offerings
You may lose a certain number of customers if you do not have multilingual presence of your site as many leave immediately when they could not read and understand your site. So, make your online shop friendly to major regions across the world with the help of Magento. eCommerce sites built with Magento at first identifies the geographic location of the customers and readily direct them to the site based on their local language. With support for multiple languages and multiple currencies, you can be assured to fetch more traffic than before.
SEO friendly
One big advantage of using Magento for eCommerce site is its responsiveness to SEO. Long-tail links are difficult for the customers to memorize and this can seriously affect your sales, as shoppers cannot reach your site via search engine results. Luckily, Magento offers you an extension feature that will help in converting long tail links into SEO friendly and short URLs. The Magento extension will help you create keyword optimised links or titles will help you in converting traffic from search engines.
Video Source : Magento
Magento is a great way for impacting sales for eCommerce sites and these are some effective ways for converting traffic on your site. There are more ways like adding up feature of product reviews, ratings, discount codes and many more, that can make your store more popular to the shoppers. So, what are you waiting for? If you want to skyrocket the sales of your online store, then reach us at PHPProgrammers, a renowned Magento development company in Australia, that houses a team of highly skilled Magento developers who create outstanding and responsive online sites for clients across diverse businesses.
Want to know how? Have a look at our latest blog read to Know Why
“4 Effective Ways to Help Online Businesses to Optimise Sales”
Source : www.phpprogrammers.com.au
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