In this era, a considerable portion of the conventional business has shifted to online trading sector. So, in order to drive more user engagement, it is important for the website to be user-friendly with reduced load time. Furthermore, the land pages should be visually attractive to compel wider traffic.
Amongst the emerging website development platforms, experts often suggest going with Laravel. Well, here is a list of few factors that your website must comply with, for getting a wider visitor base in it. (Click to Tweet)
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Content
Provide to the point website content that is precise yet appears interesting to the visitors. Doing so will help the visitors get a basic idea of what the website is all about and what you can expect from it.
If it takes several minutes of browsing for the visitor to understand your website, then you might end up losing your valued client. Also, there are chances that the person is less likely to revisit your website, thus increasing the bounce rate.
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Easy Readability
Follow simple words and structure of the sentence so that it is easily readable by the viewers. Use an eye-catchy font at a medium size, besides, the font colour should contrast with the background colour of the website.
Provide precise headlines, titles and bullets, and all these should be in line with your target audience.
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Speed
As mentioned above, lengthy load time is one of the primary causes of why visitors abandon a website. So, make sure that your website is fast enough to load its landing page in not more than 2 seconds or less. Else, your website may get affected with bounce rate and hence, face a considerable rank drop in the search result page.
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Search Navigation
Firstly, make sure that your website is SEO friendly. And, its navigation system is just simple and straight to let the visitor find what he wants within some clicks. Also, the number of pages should be as least as possible and the “search” button is a must option to allow viewers shortly find what they are looking for.
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Visual Content
Try enriching your website with visually appealing contents like gifs, images, videos, etc. to keep your visitors engaged. Long boring textual content often seems to be less effective to the viewers even if it contains useful details.
However, at the same time, make sure that those multimedia contents do not affect the speed of your website landing page.
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Repairing Errors
For providing the users with a user-friendly experience, your website should be free from any bug and issue. Make sure to eradicate all the errors prior to rolling out your website on the internet.
Video Source : Coder’s Tape
Let’s Conclude
There are several other things you can do to make your website user-engaging. Just try to partner your website development project with an adept development firm like PHPProgrammers. Hence, get tailored solutions by eminent Laravel developer in Sydney.
Related Topic : “Why Choose Laravel For Your Next Critical Web Application”
Source : www.phpprogrammers.com.au
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