5 Principle Elements Needed To Make A Winsome eCommerce Site

Things are not as simple as plain-sailing when it comes to trade products online just like the way one does in physical stores. When it is about selling products online, success relies on an efficient and fully functional eCommerce site which acts as the mediator or platform where sellers and customers come together. PHPProgrammers, being one of the legendary service providers of eCommerce and Magento development in Australia, points out the elementary aspects for an eCommerce site. These are the most basic attributes needed to be incorporated in every eCommerce site to provide the visitors seamless shopping experience.

Lucid user interface

There is nothing worse than a cluttered website with too many things overloaded in the site. Make sure your eCommerce site is competent enough to attract users visually and do not have excessive elements that confuse the users. Rather, try adding the links to all the essential pages of your site for effective results.

Super swift and easy checkout process

Never forget that your biggest conversion killer can be a long checkout process. A lengthy, detailed procedure for checkout can let you lose half of our customers. Striking a balance between functionality, usefulness and the trust build up is the key for providing an uninterrupted checkout experience. Thus, try making the checkout process of your website apparent with clear checkout button, optimise each stage with less cluttering and make editing in the cart possible.

Smooth and straightforward navigation

Usually, eCommerce websites come with never ending categories and subcategories of products, which makes it a compulsion to include and maintain numerous pages for each of them. It gets literally confusing for the visitors the first time they visit the site to find any product of a particular product of their choice in such a complex website. So, let them find search their product in the easiest and quickest manner by offering them clear-cut navigation paths throughout the site.

Apparent “Call-to-action” button

Many times customers even after adding up all items in the cart back off from the final checkout stage just because they did not find any clear call-to-action for accomplishing their purchase. It is quintessential if you want to convert maximum of your visitors to include “Buy Now” or “Make Payment” buttons or any other clear tab buttons to direct the users where to proceed to complete their shopping.

Customer support area

It will definitely be a bonus for your customers if they can reach you anytime. It certainly builds a sense of trust on your brand if they see that you are always there for help. Thus, make it mandatory for the website you develop to create a separate customer care section where your contact details are mentioned, reviews and feedbacks on your company can be shared by the customers. Further, a live chat system where you could 24/7 assistance to the customers when they are in a fix can be plus point for your business.

Thus, if you are ready to own a business site and take your retail company to the new peak of success, forget not to consult and take assistance from adept eCommerce developers to ensure all these must-have facets are included in your site.

Source : www.phpprogrammers.com.au

How To Create User-friendly Atmosphere In Your Online Store With Magento

It is difficult on the part of every eCommerce developers to consider every little aspect of the website and make it utterly user-friendly. The key challenge is to deal with every discrepancy and craft an innovative eCommerce solution for retail businesses. While Magento at present is an utmost preferred platform for development of eCommerce solutions, it is very crucial from the point of developers irrespective of the platform they are using, to perceive all the needs and recognise what is to be implemented. They had to visualise how their customers will respond on visiting your online store.

PHPProgrammers, an eminent company for Magento development in Australia on observing the trend of increasing online sales are helping aspiring eCommerce retailers to build websites that are user-friendly and appealing to the customers. Here are some plain sailing ways to create user-friendly eCommerce sites using Magento. (Click to Tweet)

#1 Realise the wants of your customers

To be friendly with customers visiting your online store, the best way is to find out what they need and eventually offer all of them. Keep those items in the product categories that they mostly like, include the products that are trending on Google searches, make search super swift to help them find what they need in a flick, give options for adding or removing items from the cart, saving the cart and so on to provide a smooth experience.

#2 Provide seamless search navigation

Try to keep it as simple as possible for your visitors to find out what exactly they wish for with a robust search feature. While this is a bit more complex than just merely including a search field on the site’ pages, the result on the conversions rate after it worth it. Thus, you not only need your products, reviews, and articles on the site indexed but everything else needs to be tagged with appropriate metadata and relevant keywords.

#3 Ease of signing up

No one in fast paced era has the extra time to indulge in lengthy detail oriented process to sign-up and register to the eCommerce to make a purchase. Thus, build your sign-up procedure keeping in mind the time constraints of the users. Using Magento inherent support, offer a flat out method of sign up/registration into the website to let them spend their maximum time on surfing through the products of your site.

#4 Offer reliable payment method

Security is the first thing customers look for when they opt for purchasing items online. They are assured about the security of their essential credentials and convinced that your site is free from fraudulently only after seeing trust marks of secured payment gateways like PayPal, McaFee, GeoTrust, etc. Moreover, if you are using the services from a trusted gateway, it demonstrates that as a retailer you are highly proactive about your customers’ financial security.

#5 Contact info and Chat as ‘Must-haves”

However reliable and trustworthy your store looks like, keep a prominent field in the home page for Contact information, mentioning everything from contact number, store location to your email id. Besides, enable a live-chat session on the side of each page to allow your customers ask for any queries or issues.

Video Source : Magento

Deploy this user-friendly tricks on your shopping site using Magento, the unbeatable eCart solution at present to kickstart your new online venture.

Source : www.phpprogrammers.com.au

A Closer Look On The Strategies Of Conversions For eCommerce Site

A considerable percentage of purchases takes place after a customers spend their first 30-40 minutes of a shopping session after browsing through the internet. They usually get converted after investing a lot of time on browsing different sites to choose the best one and then ponder over each and every facet of the site before making the final purchase. While conversions rate is the measurement of the profitability of eCommerce sites, its is also like the yardstick for determining the experience of their customers on the store. So, retailers at the first place, seek for effective conversion boosters for their websites. Even those built with Magento, the leading eCart solution looks out for best Magento web developers with excellence in eCommerce strategies to convert maximum visitors.

Here find out some of the effective conversion strategies for Magento and other eCommerce sites. (Click to Tweet)

Optimisation of page speed

Web page speed matters a lot, especially when the visitors are impatient ones and there are a lot of similar shopping websites strolling in the search engines for them. Page loading issue marks your website as a slow one, wrecking the user experience at the first stance and subsequently lose customers to your site. Thus, ensure that the version of the eCart solution you are using is up to date and optimises the web performance better.

Showing up high quality images and videos

While product images are the vital element of online shopping site and drives the visitors to go for final purchase. Where everything is felt virtually, a high quality image is the only resort to let customers know and perceive what they will be actually getting. Since additional details are better for user experience and images have their own limitation in fully demonstrating how a product will look when used, quality videos can be shown with each products.

Providing one page or swift checkout

Even though it is the climax of every shopping experience, it is the key turning point of the shoppers where they can either leave or go ahead with payment. An exorbitant checkout process with time-consuming steps turns down even the most interested buyers. This result in high rate of cart abandonment with loss of revenues. Hence, considering the need for speed at the checkout stage, you need to integrate simple one-step checkout extensions in your store, such as Checkout Pro, OneStepCheckout.

Supporting reliable payment gateways

Offering multiple payment gateways benefits directly the site owner by catering to the needs of a larger audience base. Retailers deploying powerful eCommerce platforms are thus recommended to integrate different payment gateways like PayPal, Stripe, Authorize.Net, and support all forms of credit card/debit card/e-wallet payments. This will help them in winning over even those customers, who they have otherwise lost to competitors.

Video Source : Magento

Live chat support

eCommerce site sometimes lose out few customers when they could not find answers to any of purchase related queries. To avoid losing out customers for this minute reason, integrate a live chat system as a part of your customer services where you or your backend admin will be available to the customers for any queries or issues.

Whether retailers agree or not, the key reason behind lower conversions is the drawbacks in different areas of their stores that turns off or displease them. Thus, you need to work on these strategies to drive conversions and PHPProgrammers, a distinguished eCommerce development company in Australia will be happy to be your helping hand.

Source : www.phpprogrammers.com.au